Sophie du Plessis


UX/UI designer with a passion for IA*.
Composer, Musician, Producer, Event producer, Label Owner, Artist/Tour manager, Fine dining chef, Hot sauce queen.

*The I in Sophie stands for Information Architecture.

About Me

Working in hatted fine dining for 10 years + and in the events and music production industry for nearly 20 I have acquired a very unique skill set. I believe everything is UX and its applications go beyond purely the digital realm. Empathy and understanding are my greatest tools when designing and solving human centric products and UI solutions. Psychology, assumptions from stakeholders and users inform initial design but my greatest passion is user testing. Research and user testing allow me to focus on the problem, if it exists and to create solutions the user actually needs.





Ux Skills

Research

Moderated face to face interviews are my favourite tools for research. I like go wide as possible and it brings me great joy analysing that data and the surprises you find.

Empathy

To me empathy cannot be taught, my diverse background and professional life has given me experience but the most important thing is simply to listen.

UI Design

I am firm believer in creating meaningful UI solutions the user actually needs while balancing stakeholders, never reinvent the wheel unless its backed by data.

Tools



Adobe Illustrator Figma/Figjam Google Drive Ableton
Logic
Protools
Java
HTML/CSS

Information Architecture

I have a passion for the way data is structured and organised as well as user testing and tools such as card sorting to create meaningful navigation and site mapping solutions. 

Testing and Interviews

I like to take the entire journey of a users from before they engage, during engagement and after they finish, only then can you truly understand motivations and pains. No-one exists in a bubble and the wider you go the more likely you will catch those answers.

Recent Projects

Collingwood Childrens Farm

IA and UI redesign of a charity farm based in Melbourne to help drive attendance and highlight the variety of activities and education available at the farm.

Full Case Study
https://docs.google.com/presentation/d/1iU-mGLa4I0ILBYa17OsFnRKdXLnyi_UzED8_hw-xgfg/edit?usp=sharing

Role: Project Lead, Researcher, UI Designer, IA analysis, Prototyping, User Testing, Ideation, Iteration.

Tools: Figma, Zoom, Figjam, Illustrator






Australian Taxation Office

IA and Navigation redesign of Australian Tax Office website. My most exciting project to date as halfway through the ATO updated their website and a lot of our findings and solutions were similar.

Full Case Study
https://docs.google.com/presentation/d/1kGFEJLnwHKjqzrCPGIJ-AoM5WF6iOmsRwF5-l0NXyyY/edit?usp=sharing
Role: Project lead, Researcher, IA analysis, Prototyping, User testing, Ideation, Iteration.

Tools: Figma, Zoom, Figjam, Illustrator























Book Look

IA and Navigation redesign of Australian Tax Office website. My most exciting project to date as halfway through the ATO updated their website and a lot of our findings and solutions were similar.

Full Case Study
https://docs.google.com/presentation/d/1kGFEJLnwHKjqzrCPGIJ-AoM5WF6iOmsRwF5-l0NXyyY/edit?usp=sharing
Role: Project lead, Researcher, IA analysis, Prototyping, User testing, Ideation, Iteration.

Tools: Figma, Zoom, Figjam, Illustrator






















Get in contact, I love solving problems!